Embedded Seat · Quarterly
Diagnostic → Project → Embedded Seat

Fractional GTM Lead

For companies that need senior marketing, positioning, and demand-gen direction on a continuing basis but can't yet justify a full-time hire. A standing, bounded GTM and brand seat, chosen by design after a diagnostic, so the engagement never drifts into an open-ended retainer.

Discuss a Seat See What the Seat Owns

Approached With Purpose

You're not looking for a full-time employee, and an unscoped retainer burns cash without a clear end. The seat is bounded on purpose: a defined term, one or two seats at a time, and a structured off-ramp.

Defined Term

We start by laying out a stated minimum and a notice period. You get a real commitment with a real exit, both on paper.

One or Two at a Time

We accept one or two seats at a time, so each client gets a senior operator's full attention. Stretched past that, the quality of the work degrades.

Structured Off-ramp

We define the engagement's exit as a planned handoff. The seat winds down as your team takes the wheel.

A Standing Seat in Your Pilothouse

We're not shouting advice from the shore. West Passage Studio runs the agenda and builds the surfaces, with a defined edge around what the seat owns and what it doesn't.

The Agenda

West Passage Studio owns the GTM and brand agenda. We help you decide what gets built, in what order, and why.

What Gets Delivered

  • Roadmap
  • Priorities
  • Tradeoffs

Standing Cadence

Reviews, planning, and reporting run in standing meetings that keep the ship moving in a regular operating rhythm.

What Gets Delivered

  • Weekly cadence
  • Reporting
  • Reviews

The Bench

We direct your team and our vetted vendor bench so every brief points at your goals.

What Gets Delivered

  • Vendor direction
  • Briefs
  • Quality control

Quarterly Reset

Engagements are re-scoped every quarter to find what's working and what isn't. Together we cut the cruft and stop the drift.

What Gets Delivered

  • Quarterly review
  • Re-scope
  • Off-ramp check

This offering is for senior marketing, positioning, and demand-gen leadership. It's not a quota or ops seat.

Success Comes When Everyone Wins

We deliver tangible infrastructure and process documentation, and then we teach you how to use it. The seat is a success only when your team runs the system on their own.

We build toward our own replacement,
not toward staying on board.

Explore a Seat

If you need senior GTM and brand direction without a full-time hire, let's talk about whether a bounded seat is the right fit for your organization.

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