Positioning Sprint
For founders and teams who need their category line settled.
A six-week, fixed-scope, fixed-fee program that crystallizes the category narrative before a deck, site, or investor artifact is built against it.
How the Sprint Works
Six weeks with a defined end, moving in three steps: discover how you sound, position the line that's yours, and prove it outside the room.
Get Inside How You Sound
We start by hearing how you actually land today, with the team, with customers, and against the field you're judged in.
Find the Line That's Yours
Then we settle the category line that's genuinely yours and build the pricing read and message architecture around it.
Test It Outside the Room
The line gets put in front of real listeners before the Sprint ends, so what you keep is proven, not just agreed in a workshop.
A Forcing Function, Week by Week
We define one fixed path with a defined end, encompassing six weekly working sessions with the deliverables locked in at week six.
Discovery
Get inside how you actually sound to the team, to customers, and to the market you're trying to reach.
What Gets Delivered
- Discovery Interviews
- Internal Narrative
- Customer-Language
Landscape
Map the field you're judged against and find exactly where the category goes illegible to a generalist.
What Gets Delivered
- Competitive Map
- Category-Legibility
- Reference-Class Scan
Positioning
Find the line that's genuinely yours as a company and pressure-test it against how strangers hear it.
What Gets Delivered
- Positioning Workshop
- Challenger Strategy
- Tiered Messaging
Pricing & Packaging
Read how the offer is bundled and priced against the position. A diagnostic, with the numbers staying yours to set.
What Gets Delivered
- Pricing Memo
- Tier & Offer Mapping
- Willingness-to-Pay
Messaging Architecture
Turn the settled line into a message hierarchy anyone on the team can carry, then arm it for the hard rooms.
What Gets Delivered
- Messaging Arch
- Founder-Story
- Investor-Objections
Message Testing
Put the messages in front of real listeners, then hand you a kit that's usable the day the Sprint ends.
What Gets Delivered
- Message-Testing
- Message-Test Memo
- Artifact-Set Handoff
Settle the Line, Then Build Against It
A Sprint settles what you do and why it's yours. Most teams carry that straight into a Readiness Program. Our program creates the embedded build that turns settled positioning into the deck, the site, and the investor kit, and rebuilds the go-to-market beneath it.
Fixed scope, fixed fee, staged, non-contingent by design. The fee is for the work delivered, never tied to a raise, a round, or any outcome. We build the artifacts, while the model, cap table, and valuation stay with your finance team and counsel.
Settle the Line in Six Weeks
Most engagements begin here. Start a Positioning Sprint and settle what you do and why it's yours before the next thing gets built.
Start a Sprint